Hogar Noticias Store Epic Games que viene preinstalada en dispositivos Android Telefónica

Store Epic Games que viene preinstalada en dispositivos Android Telefónica

Feb 22,2025 Autor: Alexander

Juegos épicos y socio de Telefónica para preinstalar la tienda de juegos épicos en dispositivos Android

Epic Games ha forjado una asociación significativa con Telefónica, un importante operador de telecomunicaciones. Esta colaboración dará como resultado la preinstalación de la tienda Epic Games (EGS) en dispositivos Android vendidos a través de la red de Telefónica. Esto significa que los usuarios de O2 (Reino Unido), Movistar y Vivo (otras regiones) encontrarán los EGS disponibles como una aplicación predeterminada.

Este detalle aparentemente pequeño representa un movimiento estratégico sustancial de los juegos épicos para expandir su presencia móvil. El extenso alcance global de Telefónica, que abarca numerosas marcas y docenas de países, proporciona a la épica acceso sin precedentes a una base de usuarios potencial masivo. El EGS ahora competirá directamente con Google Play como una tienda de aplicaciones predeterminada en estos dispositivos. Dada la búsqueda agresiva de la participación de mercado de Epic, esta asociación podría ser un cambio de juego.

Conveniencia: un factor clave

Un obstáculo principal para tiendas de aplicaciones de terceros es la conveniencia del usuario. Muchos usuarios casuales no se dan cuenta o no son alternativas a las alternativas a las opciones preinstaladas. Al asegurar un acuerdo para convertirse en una tienda de aplicaciones predeterminada en mercados clave como España, el Reino Unido, Alemania y América Latina, Epic supera significativamente este obstáculo.

Este acuerdo marca solo la fase inicial de una asociación más amplia. Epic y Telefónica anteriormente colaboraron en una experiencia digital con el Arena O2 dentro de Fortnite en 2021.

Para los juegos épicos, envueltos en una prolongada batalla legal con Apple y Google, esta asociación ofrece una ventaja estratégica significativa. Este movimiento podría generar beneficios sustanciales a largo plazo, con suerte beneficiar a los usuarios también.

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