Hogar Noticias El relanzamiento de M3GAN ofrece 'segunda pantalla' y experiencia de chatbot en vivo

El relanzamiento de M3GAN ofrece 'segunda pantalla' y experiencia de chatbot en vivo

Apr 21,2025 Autor: Isaac

Top Horror Studio Blumhouse se está preparando para celebrar su 15 aniversario de una manera única al traer la exitosa película de 2022 M3Gan de regreso a los cines. Este movimiento viene justo antes del lanzamiento de la secuela e incluye un compromiso teatral limitado que introduce nuevas características interactivas, lo que provocó cierta controversia debido al uso de teléfonos inteligentes en los teatros.

Como parte de su Iniciativa Halfway to Halloween, Shudder, en colaboración con Blumhouse, presentará proyecciones especiales de una noche de M3Gan, MA y Annabelle. Estas proyecciones incorporarán la tecnología de "compañero de película" de Meta, permitiendo a los miembros de la audiencia participar directamente con M3GAN a través de un chatbot y acceder al contenido exclusivo en tiempo real en sus segundas pantallas.

"El compañero de cine está disponible exclusivamente para los espectadores en el teatro y puede activarse enviando un mensaje directo a la cuenta de Instagram @M3Gan", declaró Blumhouse en un informe de Variety. "La experiencia está diseñada para mejorar la experiencia de visualización de la 'segunda pantalla' utilizando la tecnología de Meta, con el objetivo de generar emoción antes del lanzamiento de M3Gan 2.0 el 27 de junio".

Los fanáticos que asisten a estas proyecciones pueden esperar echar un vistazo, mensajes exclusivos de los directores y el talento de las películas, y apariciones sorpresa en mercados seleccionados. Si bien este enfoque innovador está destinado a aumentar la anticipación para M3GAN 2.0, plantea preocupaciones sobre el impacto en la experiencia teatral tradicional. Solo el tiempo dirá cómo reaccionarán los fanáticos ante este nuevo formato interactivo, pero hay esperanza de que no se convierta en un estándar para proyecciones regulares.

La proyección especial de M3GAN está programada para el 30 de abril en varios teatros en todo el país, seguido de Annabelle el 7 de mayo y MA el 14 de mayo. M3GAN 2.0 se estrenará en los Estados Unidos el 27 de junio.

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