Hogar Noticias Netflix anuncia el aumento de los precios en medio del crecimiento de los suscriptores récord

Netflix anuncia el aumento de los precios en medio del crecimiento de los suscriptores récord

Feb 23,2025 Autor: Samuel

Netflix logra el crecimiento récord de suscriptores, anuncia aumentos de precios

Netflix reportó un crecimiento récord de suscriptores en su último trimestre de informes de suscriptores, superando a 300 millones de suscriptores pagados por primera vez. La compañía finalizó 2024 con 302 millones de suscriptores pagados, agregando un asombroso asombroso 19 millones solo en el cuarto trimestre y un total de 41 millones para el año. Si bien esto marca el final de los informes trimestrales de suscriptores, Netflix asegura anuncios continuos de los hitos de membresía pagada.

Sin embargo, esta noticia positiva se acompaña de un aumento de precios en la mayoría de los planes de los EE. UU., Canadá, Portugal y Argentina. Esto marca otro ajuste de precios, luego de aumentos en 2023 y 2022, lo que refleja un patrón de aproximadamente $ 1- $ 2 aumentos anuales desde 2014.

Netflix justifica los aumentos de precios al citar inversiones continuas en programación y un compromiso de ofrecer un mayor valor a sus miembros. La carta del accionista establece que estos ajustes de precios son necesarios para la reinversión y más mejoras en el servicio de Netflix. Los cambios específicos en los precios no se detallaron en la carta, pero los informes del Wall Street Journal y Bloomberg sugieren los siguientes aumentos:

Plan respaldado por anuncios: $ 6.99 a $ 7.99 por mes
Plan estándar sin anuncios: $ 15.49 a $ 17.99 por mes
Plan premium: $ 22.99 a $ 24.99 por mes

También se ha introducido un nuevo plan de "Miembro adicional con ADS", lo que permite a los usuarios en el plan de anuncios para agregar un miembro del hogar adicional por una tarifa. Anteriormente, esta característica estaba restringida a los planes estándar y premium.

A pesar de los aumentos de precios, el rendimiento financiero de Netflix sigue siendo fuerte. Los ingresos del cuarto trimestre alcanzaron los $ 10.2 mil millones, un aumento de 16% año tras año, reflejando el crecimiento anual de ingresos del 16% a $ 39 mil millones. La compañía proyecta un crecimiento de ingresos año tras año de 12% a 14% en 2025.

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