Hogar Noticias Nintendo se negó a anunciarse en un canal de televisión japonés debido a un escándalo sexual

Nintendo se negó a anunciarse en un canal de televisión japonés debido a un escándalo sexual

Feb 18,2025 Autor: Samuel

Fuji Television Network, una importante emisora japonesa, ha dejado de emitir anuncios de Nintendo después de un escándalo de conducta sexual inapropiada que involucra a Masahiro Nakai, un destacado personalidad televisiva y ex miembro del popular grupo J-Pop SMAP.

La controversia se encendió en diciembre de 2024 cuando Josei Seven Magazine publicó un informe que detalla una cena organizada por un ejecutivo de televisión de Fuji. Bunshun semanal informó más tarde que solo Nakai y una sola invitada estuvieron presentes en este evento. Según los informes, las acusaciones posteriores de agresión sexual contra Nakai llevaron a un acuerdo extrajudicial por su totalidad por un total de 90 millones de yenes (aproximadamente $ 578,000).

Fuji TV ha iniciado una investigación independiente sobre el asunto, provocada por las preocupaciones con respecto a una supuesta práctica de la compañía de utilizar mujeres presentadoras para entretener a las celebridades de alto perfil.

La decisión de Nintendo de retirar su publicidad sigue un movimiento similar en aproximadamente 50 compañías, incluidos los gigantes de la industria Toyota y Kao Corporation. La red ahora llenará los espacios publicitarios con anuncios de servicio público (PSA) proporcionado por el Consejo de Publicidad Japón (AC Japón).

El público japonés ha aplaudido en gran medida la postura de Nintendo. Numerosos usuarios en la plataforma X (anteriormente Twitter) expresaron su aprobación y expresaron su esperanza de que otras empresas prioricen de manera similar la conducta ética en sus asociaciones.

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