Hogar Noticias Un clon Tiktok se está disparando en popularidad

Un clon Tiktok se está disparando en popularidad

Feb 23,2025 Autor: Anthony

Resumen

Rednote, una aplicación de redes sociales chinas que combina las características de Instagram, Pinterest y Tiktok, está experimentando un aumento en la popularidad debido a la posible prohibición de Estados Unidos de Tiktok.
Respaldado por Alibaba y Tencent, Rednote cuenta con una valoración de $ 17 mil millones y actualmente encabeza las listas de la tienda de aplicaciones de EE. UU.
Una migración masiva de los antiguos usuarios y creadores de Tiktok está alimentando el rápido crecimiento de Rednote.

En medio del potencial cierre inminente de Tiktok después de batallas legales a lo largo de 2024, una alternativa de redes sociales chinas, Rednote, está ganando rápidamente tracción. Frente a un proyecto de ley de prohibición de la casa (marzo de 2024) y las demandas posteriores del Departamento de Justicia y 13 estados (octubre de 2024), la remoción de Tiktok de las tiendas de aplicaciones el 19 de enero de 2025 se asoman a menos que la Corte Suprema interviene. La propia compañía ha señalado la preparación para un cierre operativo de los Estados Unidos.

Esta incertidumbre ha llevado a los usuarios y creadores a los Estados Unidos a buscar alternativas, con Rednote (conocida como Xiaohongshu o XHS en China) emergiendo como un contendiente líder. Descrito como una fusión de Instagram, Pinterest y Tiktok, Rednote, fundada en 2013, inicialmente centrada en las revisiones de productos antes de transformarse en una plataforma para influenciadores de belleza y salud, particularmente populares entre las mujeres (más del 70% de su base de usuarios). Su valoración de $ 17 mil millones (julio de 2024) está respaldada por la inversión de Tencent y Alibaba.

El ascenso de Rednote a la parte superior de la tienda de aplicaciones de EE. UU.

El diseño de Rednote, que incorpora elementos similares a Tiktok y Pinterest, lo ha impulsado a la parte superior de las listas de aplicaciones de EE. UU., Supulando aplicaciones como Lemon8, ChatGPT e hilos. A partir del 13 de enero, es la aplicación más descargada en los Estados Unidos, atrayendo una afluencia significativa de creadores de Tiktok. El rápido aumento de la aplicación se vuelve viral en plataformas como Tiktok, Twitter e Instagram, con reacciones divertidas de los usuarios chinos existentes que dan la bienvenida a los nuevos usuarios estadounidenses.

La ironía de la posible desaparición de Tiktok debido a su propiedad china que conduce a un reemplazo chino no se pierde en los observadores. La popularidad sostenida de Rednote más allá de las consecuencias inmediatas de la prohibición de Tiktok queda por ver. Sin embargo, una eliminación completa de Tiktok de las tiendas de aplicaciones de EE. UU. Podría amplificar significativamente la base de usuarios de Rednote.

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