Nintendo Ships 'Out of Stock' Signs to Retailers Ahead of Switch 2 Launch

According to recent reports, Nintendo has started distributing Switch 2 branded “Out of Stock” signs to retailers—even before the console officially hits store shelves. With the highly anticipated launch date just around the corner on Thursday, June 5, Nintendo appears to be preparing for overwhelming consumer demand that’s expected to exceed available stock.

As shared on Reddit (via VGC), some U.S. retail locations have already received these official “Out of Stock” signs from Nintendo, alongside standard promotional materials advertising the console and its launch title, *Mario Kart World*. One Reddit user working at a retail store noted the arrival of the signs, adding with a touch of humor: “They got jokes.” The store in question is reportedly planning a midnight launch event for the new console.

Nintendo has previously warned about potential supply constraints for the Switch 2, especially in Japan, where demand is expected to far surpass availability. In the U.S., the company is reportedly managing logistical concerns tied to potential tariffs on China-made goods by shifting production of the Switch 2 to Vietnam.

It’s not unusual for next-generation consoles to face initial shortages, and early signs indicate the same for the Switch 2. Pre-orders were snapped up quickly, suggesting a near-certainty of widespread sellouts at launch. That makes the “Out of Stock” signage more than just a joke—it's a practical tool for retail staff bracing for a flood of customer inquiries.

“Every retail worker knows they'll have 10 people a week, maybe more, stand in front of that sign and yell at them about going to get the extra consoles from 'the back' like the stock room is Narnia for electronics,” one commenter noted, highlighting the real-world challenges of retail during major tech launches.

Marketing Genius or Just Honest Signage?

Interestingly, labeling a product as sold out can actually serve as effective marketing. It signals popularity and high demand, often encouraging even more interest from consumers who fear missing out.

“This is type of advertising so consumers will want to get it,” one fan observed. “It shows there is high demand and psychologically you feel you need to get it.”

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What Comes Next After Launch?

In preparation for the Switch 2 release, Nintendo has also refreshed the original Switch lineup and updated titles like *Animal Crossing: New Horizons* to ensure a smooth transition for players. Additionally, last night brought the first glimpse of enhanced performance in *Pokémon Scarlet and Violet* running on the new hardware—offering a taste of what’s to come.

For those fortunate enough to secure a Switch 2 at launch, Nintendo has issued a small but important reminder: avoid removing the protective plastic film on the screen. Doing so could risk damaging the display or voiding your warranty, so it’s best to leave it untouched unless instructed otherwise.