King is making a significant move with the launch of Candy Crush Solitaire, its first simultaneous release across multiple platforms. This marks a major expansion beyond the traditional Google Play and iOS App Store, thanks to a partnership with Flexion Mobile. The game will debut on five alternative app stores, including the Samsung Galaxy Store and Huawei AppGallery.
This simultaneous launch strategy signals King's growing interest in alternative app stores as viable avenues for reaching a broader audience. Given King's immense success with franchises like Candy Crush, this strategic shift is noteworthy. The company's decision to launch Candy Crush Solitaire simultaneously across these platforms suggests a belief in the potential of alternative app stores to significantly contribute to their user base.
King's success often overshadows the potential of alternative app stores. This simultaneous launch challenges that perception, indicating a shift in the industry towards recognizing the significant reach of these alternative platforms. The move suggests that major gaming companies are increasingly acknowledging and prioritizing the potential of alternative app stores.
For those interested in learning more about Huawei's AppGallery, exploring the 2024 AppGallery Awards offers insight into successful releases and trends on that platform.
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