Here's a sentence I never thought I'd write: there's a live-action Toys "R" Us movie in the works. According to Variety, Story Kitchen — the team behind a slew of recent video game movie adaptations, including the Sonic the Hedgehog movies — is gearing up to "capture that childhood wonder in a modern, fast-paced adventure that taps into the Toys 'R' Us brand’s relevance across its more than 70 years in the toy industry."
“Toys 'R' Us is a cultural touchstone that continues impacting the child in all of us today,” said Story Kitchen co-founders Dmitri M. Johnson and Mike Goldberg. “As '80s kids who considered Toys 'R' Us one of the most magical places on Earth, we’re honored to partner to create a film that will capture the spirit of adventure, creativity and nostalgia that Toys 'R' Us represents.”
The movie draws inspiration from iconic films like Night at the Museum, Back to the Future, and Big, as well as other successful toy-to-movie crossover franchises like Barbie. While specific casting details remain under wraps, Johnson, Goldberg, Timothy I. Stevenson, and Elena Sandoval will produce for Story Kitchen, alongside Kim Miller Olko, who produces for Toys "R" Us Studios.
“As Toys "R" Us first film, this project is an exciting opportunity to bring the magic of our brand to the big screen,” added Miller Olko, president of Toys "R" Us Studios. “It will be a journey as boundless as play itself, evoking the electric sense of wonder that is the essence of Toys "R" Us. This story will capture the imagination, adventure and joy that has made Toys "R" Us a destination for kids of all ages.”
Last year, Story Kitchen announced a film adaptation of Square Enix's Just Cause, with Blue Beetle director Ángel Manuel Soto signed on. The studio is also adapting Dredge: The Movie, Kingmakers, and Sleeping Dogs, showcasing their commitment to bringing beloved games and brands to life on the big screen.
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