HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent version 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing its previous high achieved at launch in July 2024.
According to AppMagic, Zenless Zone Zero's cumulative mobile revenue has now exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered free to all players as a promotional incentive), along with enhanced game mechanics, new areas, and game modes. The Hoshimi Miyabi character banner was a significant contributor to the record revenue.
Remarkably, the 1.4 update sustained player engagement far beyond typical post-update trends. Unlike the usual revenue decline within a week, daily spending remained above $1 million for over 11 consecutive days, and even surpassed $500,000 after two weeks.
While undeniably successful, Zenless Zone Zero's revenue still lags behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail.
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