ニュース Activisionは、将来のゲーム開発でAIを探索します

Activisionは、将来のゲーム開発でAIを探索します

Mar 14,2025 著者: Thomas

Activisionは、人気のあるフランチャイズ、ギターヒーロー、クラッシュバンディクー、Call of Dutyに基づいた新しいプロジェクトの広告を持つゲーマーを驚かせました。しかし、ニューラルネットワークを使用して作成された広告自体は、論争を引き起こしました。

ギターヒーローモバイル画像:Apple.com

Activisionのソーシャルメディアに登場するGuitar Hero Mobileの広告は、App Storeの予約注文ページにリンクされています。珍しい人工的な画像はすぐに注目を集め、オンラインでの議論を引き起こしました。同様のAIに生成されたアートは、クラッシュバンディクーの乱闘とCall of Duty Mobileの広告ですぐに浮上し、最初はハッキングされたアカウントの投機につながりました。 Activisionは後にこれが意図的なマーケティング実験であることを確認しました。

クラッシュバンディクー乱闘画像:Apple.com

ゲームコミュニティは否定的に反応し、プロのアーティストの代わりに生成AIを使用したことでActivisionを批判しました。 AIに生成されたコンテンツがゲームの品質を低下させる可能性について懸念が生じ、電子芸術の物議を醸す慣行と比較しています。

Call of Duty Mobile画像:Apple.com

開発とマーケティングにおけるAcivisionのAIの使用は、ますます論争的になっています。同社は、Call of Duty:Black Ops 6のコンテンツの作成におけるAIの役割を確認しました。

反発に続いて、いくつかのプロモーション投稿が削除されました。これらのゲームが実際にリリースされるかどうか、またはこれが視聴者の反応のテストであるかどうかは不確実なままです。

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