GTA 6 Special Edition and Extra GTA Online Payments May Reach $150

Take-Two Interactive, the renowned publisher behind the iconic Grand Theft Auto series, has been at the forefront of setting a new standard with a $70 price tag for AAA titles. With the much-anticipated release of Grand Theft Auto 6 (GTA 6), there's speculation that Take-Two might push the boundaries even further in terms of pricing strategies.

While the basic version of GTA 6 is expected to maintain the $70 price point, avoiding a jump to $80-$100, insiders suggest that a special edition could be offered at a higher price range of $100-$150, possibly including early access to the game. This approach could cater to enthusiasts willing to pay a premium for additional perks.

According to insider Tez2, Rockstar Games and Take-Two have previously sold GTA Online and Red Dead Online as standalone products. However, GTA 6 marks a shift where the online component will be available separately at launch, while the story mode will be bundled into a "complete package" that includes both components.

This new model raises questions about how the pricing will be structured. Specifically, what portion of the base price will be allocated to the online component, and what will be the cost of the story mode upgrade for those who initially purchase the standalone GTA 6 Online? By potentially lowering the price of the online version, Take-Two could attract players who find the full $70 or $80 game out of their budget. These players might later choose to upgrade to access the story mode, creating a strategic opportunity for Take-Two.

Additionally, Take-Two could introduce a subscription model akin to Game Pass, integrating GTA+. This approach would encourage ongoing engagement from players who might otherwise save up for a one-time upgrade. Continuous play through a subscription service could generate more sustained revenue for Take-Two, illustrating another win for the company in its innovative pricing strategy.