Coach and Roblox Team Up for "Find Your Courage" Campaign
Luxury fashion house Coach is partnering with popular Roblox experiences, Fashion Famous 2 and Fashion Klossette, for its "Find Your Courage" campaign. Launching July 19th, the collaboration will feature exclusive virtual items and themed environments.
The collaboration introduces immersive themed areas inspired by Coach's Floral and Summer Worlds. Fashion Klossette players will discover a vibrant daisy-filled design space, while Fashion Famous 2 players will experience a New York subway-themed stage set amidst pink fields.
Players can acquire both free and purchasable Coach items within the games. The in-game currency can be used to purchase items from Coach's 2024 Spring Collection, allowing players to strut their virtual style on the in-game catwalks.
High Fashion Meets Virtual Worlds
While a high-fashion collaboration with Roblox might seem unconventional, it's a strategic move. Roblox boasts a massive player base, with a significant portion of Gen Z users (84%, according to Roblox's research) reporting that their avatar's style influences their real-world fashion choices. This highlights Roblox's growing importance as a promotional platform for diverse brands, including high-fashion labels.
This collaboration underscores Roblox's expanding influence as a marketing tool, reaching audiences beyond traditional channels. For those less interested in Roblox, alternative options include exploring our curated lists of the best and most anticipated mobile games of 2024.
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