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Coperni’s Fall/Winter 2025 show was a groundbreaking spectacle that seamlessly merged fashion with gaming culture. Held in the adidas arena in Paris—a venue typically known for esports—the event took a nostalgic yet futuristic approach to the traditional runway. Instead of the usual front-row lineup, Coperni replaced it with 200 gamers seated on ergonomic gaming chairs, fully immersed in playing Fortnite and other games throughout the show.
This innovative setup transformed the runway into a scene reminiscent of the '90s LAN parties, complete with technical details that celebrated gaming’s golden era. The fusion of fashion and gaming extended beyond the set design, deeply influencing the entire collection and showcasing how technology and style can harmoniously coexist.
The FW25 collection was rich with both subtle and bold references to gaming culture. Standout pieces included dresses made from puffy technical fabrics, reminiscent of sleeping bags used during all-night LAN parties. Small storage bags attached to tights and sequined dresses paid homage to Lara Croft's utility holsters from Tomb Raider. Additionally, the newly unveiled Tamagotchi bags made their runway debut, adding a playful nod to handheld gaming nostalgia.
The collection also drew inspiration from gaming-inspired films, incorporating motifs like the dragon tattoo from The Girl with the Dragon Tattoo and the high slit from Alice’s dress in Resident Evil (2002). These cinematic references added depth and bridged the gap between digital and real-life fashion.
Coperni has consistently been at the forefront of integrating technology with fashion, and the FW25 womenswear collection continued this tradition. By focusing on gaming—a predominantly male-dominated space—the brand challenged stereotypes and promoted inclusivity in fashion.
Image: instagram.com
The show itself was designed to create viral moments, and it succeeded. Post-event, social media was flooded with videos of the gamer-filled runway, further solidifying Coperni’s reputation for delivering unforgettable spectacles.
This wasn't Coperni's first time making an impact at fashion week. Last season, they concluded Paris Fashion Week with a fairytale showcase at Disneyland Paris. In previous years, they've stunned audiences with innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation continues to push the boundaries of what a fashion show can be, establishing Coperni as a cultural phenomenon.
image: instagram.com
With its FW25 collection, Coperni once again captivated both online and offline audiences. At a time when the future of traditional runway shows is uncertain, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the fashion industry.
As social media buzzes with reactions to the gamer-infused runway, it's evident that Coperni has once again solidified its position as a trailblazer in modern fashion.
