Eastside Games specializes in delivering unique mobile gaming experiences, from Cheech & Chong and Trailer Park Boys adaptations to RuPaul’s titles and franchises like Doctor Who: Lost in Time, The Office: Somehow We Manage, and The Goldbergs: Back to the 80s. Their latest addition? Squishmallows Match.
Eastside Games has partnered with Jazwares and Zaibatsu Interactive to develop the first-ever mobile game featuring the iconic Squishmallows plush line. Originally launched in 2017 by Kelly Toys and Jazwares, these irresistibly soft, round collectibles come in countless designs—from animals to food-inspired creations.
The upcoming match-3 puzzle game, set for global release on September 2, 2025, lets players assemble squads of rare and limited-edition Squishmallows. Showcase your collection through customizable profiles and share creative designs with fellow fans.
Personalization takes center stage with themed backgrounds, stickers, and characters. Test your luck at exclusive claw machines to win coveted variants or progress through the Squishmallows Reward Road to earn unlockable Keys. Special power-ups like Magnets boost your chances of scoring unique finds.
Squishmallows Match will introduce seasonal content through timed events and battle passes, alongside community challenges, daily rewards, and strategic boosters. Get an exclusive preview below.
Pre-register now to claim exclusive in-game bonuses—including access to a never-before-seen Squishmallows character, available both digitally and as a real-world collectible before its official release.
Among today’s plush toy trends, Squishmallows stand out as a personal favorite—offering charm that surpasses even viral sensations like Labubu’s monster-inspired designs. If you’re part of the Squishmallows fandom, don’t miss the chance to pre-register on Google Play.
For more gaming updates, explore our coverage of KEMCO’s retro RPG Dragon Spira with Sugoroku Board.
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