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There’s no denying that the Russo Brothers’ new Netflix film, The Electric State, has been the talk of the town since its debut on Friday. Amid the current climate in the industry, fans have been particularly vocal about its use of AI.
Joe Russo, who alongside his brother Anthony directed Avengers: Infinity War and Avengers: Endgame, has defended the use of AI for voice modulation in The Electric State. He claims it's "something any 10-year-old could do after watching a TikTok video."
"There’s a lot of finger-pointing and hyperbole because people are afraid," Joe Russo stated in an interview with The Times. "They don’t understand. But ultimately, you’ll see AI used more significantly."
The filmmaker sees potential in the technology, saying, "Also, AI is in its generative state now, where it has, as we call them, hallucinations. You can’t do mission-critical work with something that hallucinates. That is a reason self-driving cars haven’t taken over, or why AI surgery is not taking place worldwide. But in its generative state, AI is best suited towards creativity."
While many artists across various disciplines view AI as the antithesis of creativity, some studios are eager to implement the technology when it's ready. Back in July 2024, Netflix CEO Ted Sarandos claimed that audiences "don’t care" if AI is used in the film and television programming they watch. Sarandos further asserted that the tech is "a great way for creators to tell better stories."
"Animation didn't get cheaper, it got better in the move from hand-drawn to CG animation, and more people work in animation today than ever in history," Sarandos remarked during a call. "So I'm pretty sure there's a better business and a bigger business in making content 10% better than there is in making it 50% cheaper."
Not everyone is embracing AI right away. Last month, Marvel denied using AI to create teaser posters for the upcoming The Fantastic Four: First Steps, despite one of the characters in the imagery sporting a four-fingered hand.
The Electric State was directed and produced by Anthony and Joe Russo, from a script by Stephen McFeely and Christopher Markus. It's loosely adapted from Simon Stalenhag's 2018 illustrated novel. The movie stars Millie Bobby Brown, Chris Pratt, Ke Huy Quan, Woody Harrelson, Jason Alexander, Anthony Mackie, Jenny Slate, Giancarlo Esposito, Brian Cox, and Stanley Tucci.
IGN's review of The Electric State gave it a 4/10, stating, "Marvel’s biggest hitmakers join forces again with the Netflix algorithm to deliver The Electric State, a $300-million anti-event movie."
The Russo Brothers are set to direct the next two Avengers movies for Marvel Studios: Avengers: Doomsday in 2026 and Avengers: Secret Wars in 2027.
