Sony, the PlayStation manufacturer, has contributed $5 million to aid first responders, community recovery, and rebuilding efforts in Southern California, which is currently battling devastating wildfires. The company's commitment also extends to assistance programs for those impacted by the ongoing crisis.
In a joint statement shared on X/Twitter, Kenichiro Yoshida (Chairman and CEO) and Hiroki Totoki (President and COO) emphasized Los Angeles's significance as the home of Sony's entertainment business for over three and a half decades. They pledged continued collaboration with local leaders to optimize Sony Group's support for relief and recovery initiatives in the coming days.
The wildfires, which started on January 7th, continue to wreak havoc across the Los Angeles area, even a week later. The BBC reports at least 24 fatalities and 23 individuals remain missing in the two largest affected areas. Firefighters are preparing for challenging conditions as winds are forecast to intensify.
Sony's generous donation is part of a broader corporate response to the crisis. According to CNBC, other significant contributions include $15 million from Disney, $10 million each from Netflix and Comcast, $5 million from the NFL, $2.5 million from Walmart, and $1 million from Fox, among others.
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