Squid Game: Unleashed, the upcoming battle royale based on the hit Korean drama, is officially free-to-play for everyone – Netflix subscribers and non-subscribers alike! This surprising announcement, made at the Big Geoff's Game Awards, is a clever move by Netflix, potentially boosting the game's popularity ahead of its December 17th launch.
The game, a more intense take on titles like Fall Guys or Stumble Guys, features minigames inspired by the deadly challenges in the original series. Players compete to be the last one standing, vying for a massive cash prize. Importantly, the game remains ad-free and free of in-app purchases.
This strategic move by Netflix highlights the synergy between their streaming service and gaming division. With Squid Game season two on the horizon, this free-to-play model cleverly promotes the show while expanding the reach of Netflix Games, a service that, until now, has flown somewhat under the radar. The announcement itself could also help to alleviate some past criticism leveled at the Big Geoff's Game Awards for its broader media focus.
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