The Apple iPad stands out as a premier tablet, offering an array of features and uses that cater to a wide audience. From budding artists who can use it to create stunning digital art, to students who find it an invaluable tool for note-taking, the iPad also serves as a versatile laptop alternative when paired with the right accessories. Its versatility truly knows no bounds. Given its high utility, it's no surprise that the iPad comes with a premium price tag. However, savvy shoppers can snag significant discounts throughout the year, making this coveted device more accessible.
By strategically timing your purchase around major sales events, you could save up to 50% on a brand-new iPad. Navigating the best time to buy can be challenging, so we've outlined the optimal periods to make your decision easier. As we approach the sales events of 2025, keep an eye out for irresistible Apple deals on the latest iPad models!
Best Times to Buy an iPad

When New Models Release
The prime time to purchase a new iPad is around the launch of new models. Retailers typically stock two generations of iPads at once, leading them to heavily discount the older generation to clear inventory as soon as a new one hits the market. This strategy can yield significant savings on models like the iPad, iPad Air, and iPad Pro if you buy just before or after the new releases.
Timing is key here, as different iPad models have varying release schedules. It's crucial to stay informed about when specific models are updated. For instance, don't expect a discount on the iPad Pro when new iPad Air models are released. With the recent unveiling of new iPad and iPad Air models, expect price drops on the previous generations soon.
Black Friday and Cyber Monday
Black Friday is another excellent opportunity to buy an iPad. Online giants like Amazon offer enticing iPad deals, including discounts on the latest models. These deals can vary from limited-time offers to those spanning the entire sales period. We've already seen an early Black Friday deal on the 2021 9th Gen iPad. As Cyber Monday approaches, anticipate additional perks from Apple, such as a free gift card with new iPad purchases.
New Year's
The beginning of the year, particularly around New Year's, is another great time to snag a new iPad. Retailers, including Apple, aim to clear out holiday season stock, resulting in substantial discounts on iPads. While you might not see significant price cuts on the newest models, older generations often see discounts of up to 60%. If you missed the holiday sales, this is your next best chance to buy, without a long wait.
Amazon Prime Day
Although not as impactful as Black Friday, Amazon Prime Day remains a stellar time to buy an iPad. Amazon consistently offers discounts on various iPad models during this two-day event, providing a reliable window to find a great deal. This year, Amazon even offered discounts on the latest iPad models, though the savings weren't as steep.
Prime Day typically occurs in mid-July on a Tuesday and Wednesday, and this pattern is expected to continue in 2025. Additionally, Amazon is likely to host another Prime Day event in mid-October.
Back to School Promotions
August, just before the school year begins, is another period when retailers offer substantial discounts on Apple iPads. This timing is perfect for students, as iPads are increasingly used in educational settings. Apple typically offers discounts on select iPad models during this period, and students can benefit from additional exclusive discounts. Although buying at the end of summer might be inconvenient, it's a guaranteed way to save money. Last year, Apple included a free $100 gift card with iPad Pro purchases, and similar promotions are expected this year, along with additional Labor Day sales discounts.
New iPads Available in 2025

Apple recently released new iPad models in 2025, including a refreshed iPad Air and the new 11th generation iPad. The M3 iPad Air starts at $599, while the new baseline 11th-generation iPad begins at $349. These updates are more about enhancing specifications rather than major redesigns, but they offer more power than their predecessors, making them excellent choices for those seeking the latest in Apple tablet technology.