Home News Ubisoft Shareholder Plots Protest Outside Paris HQ, Accuses Company of Failing to Reveal 'Discussions' With Microsoft, EA, and Others Allegedly Interested in Acquiring IPs

Ubisoft Shareholder Plots Protest Outside Paris HQ, Accuses Company of Failing to Reveal 'Discussions' With Microsoft, EA, and Others Allegedly Interested in Acquiring IPs

Mar 18,2025 Author: Sebastian

A minority Ubisoft shareholder, AJ Investments, plans a protest outside the company's Paris headquarters. CEO Juraj Krúpa accuses Ubisoft of mismanagement, citing declining shareholder value, poor operational execution, and a failure to adapt to market trends. Krúpa alleges a lack of transparency regarding key decisions, including a reported Assassin's Creed Mirage DLC partnership with the Savvy Group and undisclosed discussions with Microsoft, EA, and other potential acquirers of Ubisoft's intellectual property, as detailed in a MergerMarket article. Ubisoft has been asked for comment.

Previously, Bloomberg reported discussions between Ubisoft's Guillemot family and Tencent to take the company private, following several high-profile game failures, cancellations, and a plummeting share price. These talks were exploratory, and Ubisoft stated it would update the market accordingly.

Ubisoft has faced a prolonged period of challenges, including numerous game failures, layoffs, studio closures, cancellations, and repeated game delays. Speculation continues regarding board proposals, with some suggesting Tencent's reluctance to fully acquire Ubisoft due to the Guillemot family's desire to maintain significant control. Without Tencent, finding a buyer with sufficient resources remains a challenge.

### What's Ubisoft's Best Open-World Game?

Pick a winner

New duel1ST2ND3RDSee your ResultsFinish playing for your personal results or see the community’s!Continue playingSee results

Krúpa criticizes Ubisoft's handling of Assassin's Creed, citing multiple delays and revised guidance that negatively impacted retail investors while benefiting institutional investors. He alleges these actions were predictable and resulted in significant stock declines.

AJ Investments urges frustrated investors to join the May protest, believing management hasn't communicated appropriately. They note Ubisoft's management, advised by Goldman Sachs and JP Morgan, is conducting a strategic review. The protest, they say, aims to ensure this review enhances shareholder value; otherwise, it will be called off. AJ Investments emphasizes the need for transparency and accountability, stating Ubisoft's underperformance compared to industry peers demands urgent change. They also indicate a willingness to sue Ubisoft for misleading investors.

This isn't AJ Investment's first action; in September, they issued an open letter to Ubisoft's board, including CEO Yves Guillemot and Tencent, expressing dissatisfaction with the company's performance and share price, urging leadership changes and considering a sale, following the disappointing release of Star Wars Outlaws.

LATEST ARTICLES

09

2025-07

Mecha BREAK to Unlock All Starting Mechs After Feedback

https://imgs.51tbt.com/uploads/29/174307683167e53ddfe3431.png

Mecha BREAK, the multiplayer mech combat game, recently wrapped up its open beta on Steam, drawing in over 300,000 players and securing its place as the 5th most wishlisted title on the platform. Following this successful test phase, developer Amazing Seasun has been actively reviewing player feedba

Author: SebastianReading:0

09

2025-07

MLB Rivals Teams Up with Baseball Hall of Fame to Feature Game Legends

https://imgs.51tbt.com/uploads/22/6837f8270b6ad.webp

In the latest update to *MLB Rivals*, the game swings into history with a major collaboration between Com2uS and the National Baseball Hall of Fame and Museum. This landmark partnership introduces 17 legendary player cards, each representing some of the greatest names to ever step onto the diamond.

Author: SebastianReading:0

08

2025-07

LEGO Unveils Design Process for Simpsons Krusty Burger Set

https://imgs.51tbt.com/uploads/27/683c792b22c55.webp

The Krusty Burger is more than just a fast-food landmark in Springfield—it's a culinary catastrophe straight out of a health inspector’s worst dream. Known for its dubious menu items like the infamous Ribwich, The Clogger, and the elusive Steamed Ham (as Principal Skinner would know all too well), t

Author: SebastianReading:1

08

2025-07

"Assassin’s Creed Shadows: My Comfort Game Now $49.99 on Amazon"

https://imgs.51tbt.com/uploads/16/6862b4d0e021d.webp

Assassin’s Creed Shadows marks a thrilling resurgence for the franchise, delivering one of the most invigorating entries in years. Now available at Amazon for just $49.99 (down from $70) on PS5 and Xbox, it's an even more compelling offer for fans of open-world adventure.This is the first major disc

Author: SebastianReading:1