Zenless Zone Zero Earns New Revenue Heights with Hoshimi Miyabi

HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent version 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing its previous high achieved at launch in July 2024.

According to AppMagic, Zenless Zone Zero's cumulative mobile revenue has now exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered free to all players as a promotional incentive), along with enhanced game mechanics, new areas, and game modes. The Hoshimi Miyabi character banner was a significant contributor to the record revenue.

Remarkably, the 1.4 update sustained player engagement far beyond typical post-update trends. Unlike the usual revenue decline within a week, daily spending remained above $1 million for over 11 consecutive days, and even surpassed $500,000 after two weeks.

While undeniably successful, Zenless Zone Zero's revenue still lags behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail.