Hogar Noticias "Borderlands 4: Pitchford responde a la polémica por comentario de 80 dólares"

"Borderlands 4: Pitchford responde a la polémica por comentario de 80 dólares"

Oct 21,2025 Autor: Hannah

La controversia en torno a los comentarios de Randy Pitchford sobre el posible precio de 80 dólares de Borderlands 4 se ha intensificado, mientras que otros editores de juegos han aprovechado el momento para promocionar sus títulos. Mientras tanto, Pitchford ha redirigido la atención hacia sus declaraciones anteriores sobre el tema, afirmando sin rodeos: "Si quieren la verdad, aquí está".

Devolver Digital, conocida por sus audaces tácticas de marketing que suelen capitalizar temas de actualidad, no tardó en unirse a la conversación. El editor detrás de éxitos como Hotline Miami y Cult of the Lamb lanzó una broma juguetona sobre los comentarios de Pitchford respecto al precio.

Para quienes no estén familiarizados con la situación, Pitchford generó indignación al responder a un fan preocupado por el posible precio de 80 dólares de Borderlands 4 con: "Si eres un verdadero fan, encontrarás la manera de hacerlo realidad".

El intercambio se desarrolló de la siguiente manera:

"Randy, no cobres 80 dólares por este juego. Muchos jugadores no apoyarán los constantes aumentos de precio. Como CEO, tienes influencia sobre las decisiones de precios con tu editor".

Pitchford respondió:

"A) No es mi decisión. B) Los fans de verdad harán que funcione. En 1991, reuní 80 dólares para Starflight en Genesis mientras trabajaba por el salario mínimo en una heladería en Pismo Beach".

Devolver Digital utilizó astutamente la cobertura de IGN en Twitter para promocionar Mycopunk, su próximo FPS cooperativo inspirado en Borderlands, tuiteando: "Puedes conseguir Mycopunk para cuatro jugadores al precio de una copia de Borderlands 4".

Pitchford luego interactuó con el tuit de Devolver, bromeando: "¡Mycopunk cuesta menos que la metanfetamina, y probablemente tenga menos efectos secundarios!"

Mycopunk es más barato que una dosis de metanfetamina, ¡y probablemente tenga menos efectos secundarios también! https://t.co/ICgEYZ7FEq
— Randy Pitchford (@DuvalMagic) 21 de mayo de 2025

La reacción a los comentarios de Pitchford ha sido considerable, con fans expresando frustración. Un usuario de Twitter prometió: "Voy a piratear Borderlands 4", mientras que otros pidieron responsabilidad: "Solo pide disculpas, esto no es justo para tus desarrolladores". Muchos temen que la controversia pueda empañar la expectativa por el próximo lanzamiento.

Al momento de publicación, Pitchford no había retractado sus declaraciones, pero hizo referencia a sus recientes comentarios en PAX East, calificándolos como "la verdad". Durante el panel, admitió incertidumbre sobre los precios al tiempo que reconoció los crecientes costos de desarrollo en la industria.

Pitchford explicó el dilema que enfrentan los editores: "Los presupuestos de los juegos están aumentando drásticamente: Borderlands 4 cuesta más del doble que el presupuesto de BL3. Queremos que todos disfruten nuestros juegos mientras aseguramos poder seguir creando a este nivel".

Los comentarios de Randy Pitchford han generado controversia en línea. Foto de Tommaso Boddi/Getty Images para Lionsgate.

Amplió la filosofía de Gearbox: "Como entertainers, necesitamos recursos para crear juegos más grandes y mejores. Cuando los fans nos apoyan, reinvertimos para mejorar. Cualquiera que sea el precio, queremos que los jugadores sientan que obtuvieron un valor increíble".

Algunos observadores sugieren que Pitchford debería haber comenzado con sus comentarios de PAX East en lugar del polémico intercambio con el fan. El destacado streamer de Borderlands, Moxsy, señaló: "Este desastre no se trata del precio, sino de la mala comunicación. Los fans quieren apoyar a los desarrolladores, no enfrentar toxicidad sobre su dedicación".

Se espera que el editor 2K Games anuncie el precio oficial de Borderlands 4 cuando comiencen las preventas. El juego se lanzará el 12 de septiembre de 2025.

En una entrevista relacionada, el CEO de Take-Two, Strauss Zelnick, evitó comprometerse con precios de 80 dólares pero enfatizó ofrecer valor excepcional: "Nuestro trabajo es crear experiencias que justifiquen su costo. Comparado con otras opciones de entretenimiento, creemos que nuestros productos ofrecen un valor tremendo".

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